The Danish company Online Kostumer – www.onlinekostumer.dk has also joined the club of business which uses data mining in order to get the most out of their huge amount of stored data. They are a large company selling all types of costumes such as Halloween kostumer, Tyroler kostumer, Sidste skoledags kostume and many other types of popular customes to both local and international buyers. Over the years they have build up a huge database of customers and their collection of products has also increased quite a bit. But like many other companies they only stored all of these data in their ERP system but never got around to do anything more with them, other than using them for their yearly financials and looking at which products was selling the best.
A few months ago they finally surrendered to the pressure of dr. Martin Philips and installed some business intelligence software to analyse their data using data mining technology. Already having all their sales data, customer data, product informations etc. stored in their ERP system it was rather easy to install a tool that required almost no setup in order to access their data and make the cubes needed for data drilling and BI.
Now Online Kostumer can actually get a lot more information from their stored info and can real time see informations such as trend spotting, like which product is most likely to be the best selling ones in 2013 in Sweden, or males between 16-18 will most likely be buying 30% of custome 1, 22% of custome 2 and 11% of custume 3. They can see which costumers are costing them money rather than earning money and many other types of relevant stuff when it comes to things like tyroler kostume or oktoberfest kostume from online shops which have target their marked using BI or DSS tools.
Both Online Kostumer and Karnevalsshopping.dk a sister company also selling kostumer of all kinds have implemented data mining and have seen the how effective such tools can be for planning and optimizing business elements. This goes for both halloween kostumer, sidste skoledags kostume ect. So it all comes down to picking the right system for your needs.
But only because both karnevalsshoppen.dk and Online Kostumer had all of their data stored in their erp systems, was it this easy to install a business intelligence system and within a few days provide them with a way of cross analysing their informations in real time and drill into varius data clusters, change variables and see how a small change in one area are likely to effect the others etc. It’s always interesting to see other companies having success with data mining and how they can use various datamining technologies to improve their business and find new ways of getting the most out of their stored info.